Lights Out for Kodak? Times Square billboard may change hands

It could be lights out for the Times Square Kodak digital billboard. Kodak aims to sell the lease on its 40 foot digital billboard if the imaging company wins bankruptcy court approval. Eastman Kodak Co. filed court papers Wednesday requesting both permission to sell while limiting the lease to adverts for certain Kodak products. Continue reading »

Why the travel scenery in Missouri may be changing

Travelers in Missouri may be viewing more billboards as they drive along the state’s roads and highways according to legislation endorsed this week. The House’s unanimous measure allows non-compliant billboards to be converted to digital formatting as long as the signs were compliant with rules as of Aug. 27, 1999. This date choice allows for the inclusion of double stacked signs to become digital; these signs had been outlawed after that date. Continue reading »

Billboard House: An innovative solution to foreclosure

In a time of continued economic concerns, homeowners in fear of foreclosure seek innovative ways to get back on track. A marketing company based in California, Brainiacs from Mars, began painting houses, turning them into giant billboards this past February. Continue reading »

Apple billboard marketing: An oops, corrected

At the time of iPad3′s release, Apple’s flagship store in Manhattan made an advertising error- a marketing faux pas for a company known for its innovation and advertising genius. As Apple fans stood in long lines flanking the store located in the Meatpacking district, the giant billboard atop the store boasted the new release’s predecessor: the iPad 2. Continue reading »

New Jersey: Renewed billboard contract doubles revenue

A billboard on the New Jersey turnpike will provide the New Jersey Turnpike Authority with $1.2 million a year under their new 20 year contract, awarded Tuesday to Clear Channel Outdoor of New York. This figure is double the previous revenue from the billboard, which was $600,000 a year. Continue reading »

Outdoor advertising in SD: legislators divided

AP Press reported recently a division among lawyers in South Dakota. Their House of Representatives has approved a measure on billboards stating municipalities cannot prohibit advertising that the state allows. These municipalities can, however, determine the brightness of lights and measurements of digital signs. This decision has lawmakers divided between those for local control and those who believe city governments shouldn’t overrule state law. Continue reading »

You know it’s a myth, and you have a choice

Atheist billboards are going to decorate Brooklyn area this week. The billboards will show a message “You know it’s a myth, and you have a choice” and are paid for by American Atheists (atheists.org).

Ads that display text in Hebrew and English will go to Brooklyn on Monday, versions in Arabic will go up also in Paterson, New Jersey.

American Atheists organization says the billboards are not meant to attack anybody or any beliefs, they are targeting people from the Muslim and Jewish communities who might be under pressure for their beliefs or lack of them.

American Atheists is planning to post similar billboards in other communities too.

More information: http://www.atheists.org/atheism/Billboards2011

London’s Olympic advertising rules slacken

According to London news reports, regulations regarding billboard advertising around the Olympic stadium have been relaxed. This change opens up the market beyond sponsors who had first refusal on quality locations during the July and August Games. Continue reading »

Astral Media

Astral Media, a Montreal-based company, experienced a net increase in its quarterly profits to C$55.8 million ($55.8 million), or C$1 a share, from C$53.1 million, or 92 Canadian cents per share, a year earlier. This 5 percent rise represents solid growth for outdoor advertising, though radio and television revenues were more sluggish. Continue reading »

Citizens for a Scenic Florida

A community interest group in Florida wants Gov. Rick Scott to make Milton-based Bill Salter Outdoor Advertising pay for the illegal removal of 2,000 trees along Northwest Florida roads. The advertising company cleared the space to erect billboards. Continue reading »

KY: New legislation allows ads on school buses

As teachers are buying their own copy paper and taking furloughs in order to keep staff, the state of Kentucky has found a probable solution to the budget slump. This week, the Kentucky legislative committee approved a bill that would allow ads on the sides (not the front or back) of school buses. Advertisements that would not be allowed include tobacco, alcohol and political ads. Continue reading »

2011: Moderate growth for outdoor ad industry

Net revenues are looking up for the outdoor ad industry. A moderate 3.4% growth was recently reported for 2011; this statistic is up 17 million from 2010, from $477m to $494m. Continue reading »