Browsing articles from "March, 2011"
Mar 29, 2011
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Will North Carolina See More Billboards?

The passage of Senate Bill 183 in North Carolina’s General Assembly would allow billboard construction to override town ordinances regulating outdoor advertising and roadside vegetation.

Currently, an Orange County statute requires billboards to be at least 1,000 feet apart. With the new bill, billboards would only have to be 300 feet to 500 feet apart outside city limits and at least 100 feet apart inside. Additionally, the bill would allow electronic signs to be placed within 1,500 feet of another electronic sign.

The passage of the bill would give many Chapel Hill businesses new advertising opportunities. However, in the March 28th dailytarheel.com article, “Billboard Numbers May Rise”, Commissioner Vice-Chairman Steve Yuhasz was quoted as saying: “There’s a place for billboard advertising. Chapel Hill has been a little prohibitive, but I certainly don’t want to see the kind of free-for-all that this legislation could create.”

And, according to the same article, Board of Orange County Commissioners member Barry Jacobs said “the state bill is an attempt to circumvent local control, and he is concerned about the loss of county rights.”

Mar 15, 2011
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‘Smart’ Vending Machines Getting Smarter

In the last six months, more and more ‘smart’ vending machines have been installed in Tokyo. These machines, which are able to recognize the age and sex of individuals using them, are also affected by the time of day, temperature and season, and come equipped with a touchscreen interface and video display. And, these ‘smart’ machines get smarter with each transaction. They are also reported to have six times the sales as regular vending machines.

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Mar 11, 2011
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Georgia Legislators Pass Bill on Billboards

In a Georgian debate that’s lasted for years, the recent approval of a bill allowing billboard owners to clear-cut trees in front of their signs is being seen as a tradeoff with environmental groups.

The legislation, which now heads to Gov. Nathan Deal for his signature, would prohibit signs higher than 75 feet and create a fund advertisers would have to pay into to replant trees. The bill would also increase fines for billboard owners who put up obscene signs.

Billboard legislation has been debated in the General Assembly for decades but was always defeated by efforts of the Garden Club of Georgia, until now.

Supporters of the bill pointed to the recession and increased unemployment as reasons to help the billboard industry spread businesses’ advertising messages and, hopefully, boost sales

Mar 11, 2011
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Regulating Outdoor Advertising?

Will billboards be rated in the future? Just weeks into a federal government inquiry into outdoor advertising, the Australian Association of National Advertisers (AANA) is preparing for a fight.

Scott McClellan, AANA’s chief executive, said the present system of self-regulation was the most efficient, flexible and cost-effective means of ensuring that advertising continued to meet community expectations. ”AANA codes are technology and platform neutral and already apply across the board to all media and all advertisers, including outdoor advertisements,” he said.

However, the chairman of the government inquiry, Graham Perrett, said while the AANA had some good guidelines in place, not everyone who put up an ad was a member of the AANA and there were plenty of ”cowboys” in the industry.

Mr. Perrett said because outdoor advertising spanned federal, state and local jurisdictions, regulation was difficult but not impossible.

Per Mr. Perrett, the inquiry is planning to report back to the government by the end of June, after public hearings in Sydney and Melbourne.

Mar 8, 2011
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Out of Home Advertising Leads to Greater Campaign Effectiveness

According to its recent press release, the Outdoor Advertising Association of America (OAAA) reports that out of home advertising produces a higher return on investment (ROI).

Although television and print advertising generally command a greater portion of campaign dollars for a company’s media mix, the report finds that for each dollar spent on out of home advertising, an average of $2.80 is received in product sales. British media research firm BrandScience conducted the research for the report. Their analysis included 600 case studies, as well as 43 effective US marketing campaigns.

OAAA Chief Marketing Officer Stephen Freitas was quoted as saying: “Outdoor advertising is one of the oldest marketing media and remains one of the most effective. Advertisers around the world see their sales increase when out of home advertising is used because it keeps brands top of mind and reaches audiences near points of sale.

Mar 8, 2011
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East Coast Rapist’ Caught – Billboard Campaign Credited

Law enforcement officials credited a digital billboard campaign, launched just last week, in helping to capture the East Coast rapist – a suspected serial rapist accused of terrorizing women with sexual assaults in at least four states over a period of twelve years.

The FBI, along with police departments in seven states, put huge black and white sketches of the rapist’s face on billboards in Maryland, Virginia, Delaware, Connecticut, New Jersey, New York and Rhode Island.

Police say DNA confirmed that 39-year-old Aaron Thomas, an unemployed truck driver, is the man law enforcement has been trying to find.

PanelAd has been following this story as it develops. Click here to read more the East Coast rapist.

Mar 5, 2011
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Outdoor Advertising Media Getting Moody

Digital outdoor advertising media is getting smart, according to a report by The Centre for Future Studies. It’s predicted that by 2012, digital out of home media will begin to adopt signage equipped with emotion recognition software – software that can adjust a sign’s message according to the facial expression of the viewer. Talk about mood swings. Bring on the “Gladvertising.”

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Mar 3, 2011
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Nearly 70 Agencies Compete for 2011 OBIE Awards

According to a recent press release, the Outdoor Advertising Association of America (OAAA) has announced there are 67 contenders for the 2011 OBIE Awards. The OBIE Awards recognize creative excellence in outdoor advertising. They are the oldest and among the most prestigious awards in the advertising business.

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Mar 2, 2011
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Billboards Focus on East Coast Rapist

Billboards aren’t just for businesses promoting their products and services – and law enforcement is proving it. Drivers from Virginia to Rhode Island will soon see electronic billboards with huge police sketches of an unidentified man known as the East Coast Rapist.


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