Digital billboards were rejected by the St. Petersburg city council this week after more than three years of negotiations. The proposed deal proffered to remove 80 traditional billboards and replace them with six digital billboards. It would have included $2.1 million worth of advertising space over 20 years for city public service announcements. One square foot of digital billboard space would have replaced 6.4 square feet of traditional billboard space, but this was not enough for those residents who opposed the deal. Continue reading »
Last Thursday, the Layton city council voted in favor of moving a billboard on Main St. due to homeowner complaints. The homeowners stated that they did not want the billboard in that location, and they wanted it moved. Exact reasons for their wishes were not specified.
The city agreed on a new location for the billboard, and its new location will be at 1597 Woodland Park Drive. The billboard has now been down for over 18 months, and the billboard owners, Saunders Outdoor Advertising, has said that they have lost all revenue from the billboard during this time.
According to data from the Outdoor Media Centre, revenues for outdoor advertising in Europe and the UK declined 1.2 percent year on year to £208.9 million in the second quarter of 2011.
If you are planning to launch a digital billboard advertising campaign in Tocoma City, you’ll need a back up plan. As of Tuesday evening, when Tacoma’s City Council voted, digital billboards have been banned in the city.
Fourteen years ago, Clear Channel Outdoor sued the city over an ordinance to reduce billboards citywide. In exchange for removal of dozens of traditional billboards, the city’s settlement with Clear Channel Outdoor allowed them the right to put of 10 electronic billboards. Tuesday’s decision voids this agreement.
View Tacoma, WA in a larger map
It’s an all-out (outdoor advertising, that is) battle in metro Detroit lately. Local personal injury lawyers, Sam Bernstein, 67, and Joumana Kayrouz, 47, are fighting for clients using signs instead of fists.
According to Metro Detroit’s top billboard companies, there has been a recent rise in law firm advertising by billboards. Nationally, this rise amounts to 8% since 2009, nearly $790 million (source: Kantar Media). Is this uptick due to tough economic times? Billboard companies believe so. They also point the finger at the Michigan Legislature and courts, who have make it more difficult to collect clients hurt in auto accidents, slip and falls, medical malpractice and other personal injury cases.
Neither Bernstein nor Kayrouz will affirm a true battle. When asked, Berstein replies, “I’m only doing what I’ve always done.” Kayrouz told the Free Press in an e-mail this weekend: “I … never worry about what other attorneys do.”
At $1,200-$4,500 per month, depending on location, size, duration of contract, and the number of boards being rented, metro Detroit’s billboard companies are enjoying the newest advertising trend.
Lufkin, TX. On July 1st, billboard owner Mark Hicks placed an anti-obama advertisement on his billboard for a client. There are now allegations that these billboard ads are against Federal Election Commission political advertisement guidelines. The owner of this advertisement has chosen to remain anonymous. They payed for the advertisement to be displayed for 6 months.
What do you think of when you hear the words ”outdoor advertising?” No matter your answer, what you know about this medium for advertising will probably change, and it’s liable to continue changing. This is both beautiful and intimidating for the businessperson. Continue reading »
Clear Channel, a parent advertising company of many smaller companies, has seen an increase of 8% in their second quarter of 2011, but the company still suffered a loss. They are not seeing much increase in their digital billboard advertising market, but they are projecting that the market will be on the rise soon.
International outdoor advertising has increased at a rate of 19% compared to 2010, and Clear Channel is hoping this will affect their outdoor digital advertising as well. Digital billboards are projected to be the next bast thing when it comes to outdoor advertising, and a lot of companies are pushing and expanding towards this market.
Lamar Advertising Co has recently announced their 3rd quarter sells, and they are showing an increase of 15 percent, while their traditional billboards are staying flat. This is a huge increase, and shows very promising sales revenue for the electronic billboard market.
While their estimated earnings are higher than their actual earnings, Lamar has shown that we really are moving into a more digital age, and the way things we are doing things are changing. Shares in the company are declining, but are expected to rise at a rate of 8cents a share in the coming months.
The way things have always been done are changing, and the only way to keep up is to adapt. Lamar Advertising Co is a great example of this.