Outdoor ads are last window of influence; most effective in the run-up
New research suggests outdoor advertising is the best choice for influencing customers in the time just before shopping. Outdoor Media Center, commissioned through Helen Harrison Associates, studied the 30 minutes before shopping, and called this time the ‘last window of influence’ for advertisers to sway potential customers to their product.
Lamar Advertising is suing the city of Tuscaloosa. A recent ruling by the Zoning Board of Adjustments states the company cannot re-erect four billboards damaged during the April 27th tornado. These billboards were erected before the city’s sign ordinance, passed in 2007. The placement of the now-damaged billboards does not conform with zoning codes, and after inspection by the city, the billboards would either require reconstruction or relocation to meet the requirements of the ordinance.
A new wave in outdoor adversing has been release by BuildAR, an augmented reality (AR) creation platform. This new product allows advertisers to update campaigns, promote special offers, and target location or time-based deals in real time.
Lamar Advertising Company (NASDAQ:LAMR), a Louisiana-based company who owns and operates outdoor advertising structures in the US maintains a neutral recommendation. Second quarter 2011 results and reported earnings or 12 cents/share are above projections of 8 cents/share and an improvement of a 10- cent loss from the same quarter last year. Continue reading »
Shares of Focus Media Holding Ltd (FMCN.O), an outdoor advertising firm, climbed 10% on Tuesday, just one day after a posted 46% jump in quarterly revenue from growing popularity in its LCD display business.
Revenue for the firm’s LCD division rose to $166.1 million in the second quarter, a 48% growth for this sector. What caused the rise? A probable cause is the increased demand in China combined with an increase in spending from Japanese automakers.
Focus Media projects third-quarter sales from its core LCD network to be $175-$177 million. The mid-point of this projection would represent year-on-year growth of 37%.