Apr 11, 2012
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Apple billboard marketing: An oops, corrected

At the time of iPad3′s release, Apple’s flagship store in Manhattan made an advertising error- a marketing faux pas for a company known for its innovation and advertising genius. As Apple fans stood in long lines flanking the store located in the Meatpacking district, the giant billboard atop the store boasted the new release’s predecessor: the iPad 2.

With each move by Apple scrutinized since Steve Jobs’ passing, this particular marketing error didn’t slide by undetected. It didn’t take Apple long to fix the error though; their billboard advert has now been replaced with one for the newer iPad model.

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