Aug 16, 2011

Billboard battles

It’s an all-out (outdoor advertising, that is) battle in metro Detroit lately. Local personal injury lawyers, Sam Bernstein, 67, and Joumana Kayrouz, 47, are fighting for clients using signs instead of fists.

According to Metro Detroit’s top billboard companies, there has been a recent rise in law firm advertising by billboards. Nationally, this rise amounts to 8% since 2009, nearly $790 million (source: Kantar Media). Is this uptick due to tough economic times? Billboard companies believe so. They also point the finger at the Michigan Legislature and courts, who have make it more difficult to collect clients hurt in auto accidents, slip and falls, medical malpractice and other personal injury cases.

Neither Bernstein nor Kayrouz will affirm a true battle. When asked, Berstein replies, “I’m only doing what I’ve always done.” Kayrouz told the Free Press in an e-mail this weekend: “I … never worry about what other attorneys do.”

At $1,200-$4,500 per month, depending on location, size, duration of contract, and the number of boards being rented, metro Detroit’s billboard companies are enjoying the newest advertising trend.

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