Browsing articles in "Industry News"
Aug 26, 2012
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Facial detection technology and advertising

Standing behind him, Michaelis saw with a shock that he was looking at the eyes of Doctor T. J. Eckleburg, which had just emerged, pale and enormous, from the dissolving night.

“God sees everything,” repeated Wilson.

“That’s an advertisement,” Michaelis assured him.

The Great Gatsby, F. Scott Fitzgerald

Facial detection technology
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Jun 17, 2012
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Lamar OCI South Corp. Sues City

This past week the city of Oxford was sued (in both the federal and local courts) by Lamar OCI South Corp. in the company’s efforts to keep their billboards in their current locations. The lawsuits stemmed from a 2004 modification on their sign ordinance. The ordinance limits the current billboards to only “industrial-zoned” areas. Continue reading »

May 28, 2012
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CBS and Clear Channel work toward bringing ads to Tampa

Two billboard companies may add their names to the list of advertising groups on Tampa’s electronic billboards. CBS and Clear Channel Outdoor have asked the city for permission to add 14 (more than double their previous request of 6) electronic billboards to Tampa’s roadsides. Continue reading »

May 6, 2012
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Lights Out for Kodak? Times Square billboard may change hands

It could be lights out for the Times Square Kodak digital billboard. Kodak aims to sell the lease on its 40 foot digital billboard if the imaging company wins bankruptcy court approval. Eastman Kodak Co. filed court papers Wednesday requesting both permission to sell while limiting the lease to adverts for certain Kodak products. Continue reading »

Apr 21, 2012
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Why the travel scenery in Missouri may be changing

Travelers in Missouri may be viewing more billboards as they drive along the state’s roads and highways according to legislation endorsed this week. The House’s unanimous measure allows non-compliant billboards to be converted to digital formatting as long as the signs were compliant with rules as of Aug. 27, 1999. This date choice allows for the inclusion of double stacked signs to become digital; these signs had been outlawed after that date. Continue reading »

Apr 18, 2012
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Billboard House: An innovative solution to foreclosure

In a time of continued economic concerns, homeowners in fear of foreclosure seek innovative ways to get back on track. A marketing company based in California, Brainiacs from Mars, began painting houses, turning them into giant billboards this past February. Continue reading »

Apr 11, 2012
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Apple billboard marketing: An oops, corrected

At the time of iPad3′s release, Apple’s flagship store in Manhattan made an advertising error- a marketing faux pas for a company known for its innovation and advertising genius. As Apple fans stood in long lines flanking the store located in the Meatpacking district, the giant billboard atop the store boasted the new release’s predecessor: the iPad 2. Continue reading »

Apr 3, 2012
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New Jersey: Renewed billboard contract doubles revenue

A billboard on the New Jersey turnpike will provide the New Jersey Turnpike Authority with $1.2 million a year under their new 20 year contract, awarded Tuesday to Clear Channel Outdoor of New York. This figure is double the previous revenue from the billboard, which was $600,000 a year. Continue reading »

Mar 16, 2012
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Outdoor advertising in SD: legislators divided

AP Press reported recently a division among lawyers in South Dakota. Their House of Representatives has approved a measure on billboards stating municipalities cannot prohibit advertising that the state allows. These municipalities can, however, determine the brightness of lights and measurements of digital signs. This decision has lawmakers divided between those for local control and those who believe city governments shouldn’t overrule state law. Continue reading »

Mar 4, 2012
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You know it’s a myth, and you have a choice

Atheist billboards are going to decorate Brooklyn area this week. The billboards will show a message “You know it’s a myth, and you have a choice” and are paid for by American Atheists (atheists.org).

Ads that display text in Hebrew and English will go to Brooklyn on Monday, versions in Arabic will go up also in Paterson, New Jersey.

American Atheists organization says the billboards are not meant to attack anybody or any beliefs, they are targeting people from the Muslim and Jewish communities who might be under pressure for their beliefs or lack of them.

American Atheists is planning to post similar billboards in other communities too.

More information: http://www.atheists.org/atheism/Billboards2011

Feb 29, 2012
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London’s Olympic advertising rules slacken

According to London news reports, regulations regarding billboard advertising around the Olympic stadium have been relaxed. This change opens up the market beyond sponsors who had first refusal on quality locations during the July and August Games. Continue reading »

Feb 20, 2012
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Astral Media

Astral Media, a Montreal-based company, experienced a net increase in its quarterly profits to C$55.8 million ($55.8 million), or C$1 a share, from C$53.1 million, or 92 Canadian cents per share, a year earlier. This 5 percent rise represents solid growth for outdoor advertising, though radio and television revenues were more sluggish. Continue reading »

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