Apr 6, 2011

Is Dallas Going Digital?

Dallas city council members are currently debating whether the city will embrace digital billboards.

According to city ordinance, Dallas is slated to gradually phase out billboards in the city.

Clear Channel Outdoor, and other outdoor advertising companies are of the mind that converting to digital billboards will assist in getting rid of some of the older, traditional signs.

“Clear Channel proposed a two to one swap based on square footage of signs. In other words, for every one square foot of digital sign the city allows, the company will get rid of two square feet of traditional sign.”, according to an April 4th blog posting at cityhallblog.dallasnews.com, “Dallas Council Will Take up Digital Billboards Today”.

Scenic Dallas, established in 1999, is an organization dedicated to fighting visual pollution, and to preserving and enhancing the city’s visual environment. It takes the position that the city’s offer is much too generous for outdoor advertisers.

Clear Channel Outdoor is the world’s largest outdoor advertising company with nearly a million displays in over 50 countries across 5 continents. In the U.S., the company operates approximately 200,000 advertising displays.

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