Lamar Advertising Co has recently announced their 3rd quarter sells, and they are showing an increase of 15 percent, while their traditional billboards are staying flat. This is a huge increase, and shows very promising sales revenue for the electronic billboard market.
While their estimated earnings are higher than their actual earnings, Lamar has shown that we really are moving into a more digital age, and the way things we are doing things are changing. Shares in the company are declining, but are expected to rise at a rate of 8cents a share in the coming months.
The way things have always been done are changing, and the only way to keep up is to adapt. Lamar Advertising Co is a great example of this.