According to the Outdoor Advertising Association of America (OAAA), out of home advertising revenue increased by over 4% in 2010. This translates to over $6.1 billion in revenue.
The industry as a whole has been steadily recovering since late 2009. In the last quarter of 2010, revenue increased by 6.5%, compared to the last quarter of 2009.
In a recent press release, OAAA President & CEO Nancy Fletcher was quoted as saying: “2010 was a positive year for the out of home advertising industry. The industry held strong through the recession and is now in a position to embrace financial stability and new opportunities head on.”