Outdoor Advertising Media Getting Moody
Digital outdoor advertising media is getting smart, according to a report by The Centre for Future Studies. It’s predicted that by 2012, digital out of home media will begin to adopt signage equipped with emotion recognition software – software that can adjust a sign’s message according to the facial expression of the viewer. Talk about mood swings. Bring on the “Gladvertising.”
Sources: screenmediadaily.com , futurestudies.co.uk
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